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A Transformed Model Of Brand-Building For B-Schools: An Indian Perspective
2018
Zenodo
MBA education in India is facing the same challenges as business. Upheaval of technology, changing customer expectations, global competition, online courses and societal responsibility are the major concerns. Failure to adapt to these challenges will question the academic contribution to business practice. Business school (B‐school) branding is crucial to distinguish the services provided by one B‐school from another. Considering the importance and relevance of adapting to the changing market
doi:10.5281/zenodo.1175947
fatcat:ni7uet4nfjg2tl3wfdsimu34z4