Online shopping plays great importance in the modern business environment. Online shopping has opened the door of opportunity and advantage to the firms. This paper analyzed the different issue of online shopping. Online shopping involves no travel, product carrying or restriction on online shopping hours, offering easy accessibility, convenience and time-saving. This paper also identifies the problem faced by consumers when they want to accept internet online shopping. Like the impossibility

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... product testing, problems with complaints, product return and misuse of personal data are the main uncertainties regarding online shopping. The study provides insights into consumers online shopping behaviors and preferences. Findings revels that online shopping brings optimum convenience to the consumers.