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A product's perceived value may increase purchase intention. Value perceptions may differ among cultures. Window displays can be used to increase products' information and value. This study aims to investigate the relationship between window display design elements and value perceptions of local products between two different cultures. The research methodology is based on survey research. Several window displays in favorite of tourist spots were selected as a unit of study. Also, 100 touristsdoi:10.5281/zenodo.1111883 fatcat:xjtg5fpzlbcjpjki6a5bno6jcq