Pathology of E-commerce with an Approach to Information Technology (A Case Study: Knauf Iran Company)

Abbas Toloie- Eshlaghy, Alireza Poorebrahimi, Azam Farmanara
2011 Computer and Information Science  
E-commerce is among functions which have been promoted by modern communication technologies. The progressive trend of e-commerce has created new opportunities in the field of trade and commerce. Taking advantage of this method of trading in national and international levels require providing infrastructures without which e-commerce will be hindered and conducting commercial transactions will not be fully possible. The present article aims to do pathology on e-commerce with an approach to
more » ... tion technology in Knauf Iran Company. At first, researches which have been carried out in Iran and other countries were studied and different criteria and indices of e-commerce were drawn. Then, a conceptual pattern was developed after categorizing the criteria. Thereafter, effects of indices on each other were assessed to prioritize effects of elements on e-commerce and finally results were analyzed using the DEMATEL technique. The institutional-organizational management index was placed in the highest priority and the expert and educated manpower index was placed in the lowest priority. Published by Canadian Center of Science and Education 187 infrastructures-managerial organization) which is the most influential index over e-commerce. So, it can be said that the B index (human resource) is the lowest influential element over e-commerce. Considering (R+J) column data it can be said that I index has the highest priority on the system and is lower than the D index, which is in the third priority. Conclusion Results of the study show that the below factors have the first to the fifteenth priorities in establishing e-commerce. Entity infrastructures-managerial organization, Supportive entities, Development in administrative entities related to e-commerce, such as electronic training, electronic health, electronic safety and electronic municipality, Banking and credit infrastructures, Organizational factors such as organizational leadership and management, organizational culture, Educational infrastructures, human resources (skilled and educated staff). Mangers and members of the board of directors of the company do agree with e-commerce completely and support related activities. Information technology department is supported by the company's managers for online sales. But, considering that software packages which are used by Iranian companies are not web-based, there is no possibility for giving online orders by customers and linking with software database management. Therefore, customers of the company cannot place online orders for the time being. References Asgharpour. MJ. (2003) . Group decision making and game theory with the attitude of Operations Research. Tehran University Press. First Edition. Abtahi. S .E. (1997). structured text logy information highways in Persian language. Tehran. Publications
doi:10.5539/cis.v4n3p184 fatcat:bddbl45f6rdmjdyfjvl35dw7di