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Leveraging Technology Through Crowdfunding to Ease Barriers of Entry Into the Marketplace

Amye Melton, Terry Damron, Vikkie McCarthy, William Rupp
2020 International Journal of Applied Management and Technology  

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Small businesses and entrepreneurs face barriers to entering new markets, such as access to capital. Crowdfunding is one method for financing new ventures. The purpose of this article is to explore how crowdfunding can ease barriers of entry into new markets. Drawing from strategic management, planning, marketing, and technology acceptance literature, we present a conceptual model to explain the use of crowdfunding by small businesses and entrepreneurs. Factors that impact individuals'
more » ... y to utilize crowdfunding as a source of capital include ease of use, intention to use, attitudes toward use, and effectiveness.
doi:10.5590/ijamt.2020.19.1.06 fatcat:6wwh4jwlrvhtxfvuvsncwmhuiu
Citation

Amye Melton, Terry Damron, Vikkie McCarthy, William Rupp. "Leveraging Technology Through Crowdfunding to Ease Barriers of Entry Into the Marketplace." International Journal of Applied Management and Technology 19.1 (2020)