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Escola Anna Nery
Objective: to analyze the communication strategies adopted by a General Hospital, which helped the accreditation's maintenance with excellence. Method: case study of a Private Hospital in Belo Horizonte, Brazil, accredited with excellence. Data were collected through semi-structured interviews and through analysis of institutional documents. The interviews were transcribed in full and submitted to content analysis. Results: instigating organizational and behavioral changes that have generateddoi:10.1590/2177-9465-ean-2018-0224 fatcat:udidhwd25vdlplj2wwwynlp6ka