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This study examines the notion that fresh-fruit prices follow a time trend separate from the effect of seasonal supply changes over the marketing season. In particular, quality changes and a limited marketing season are hypothesized to contribute to the seasonal changes in demand. The empirical results support these hypotheses for the Boston fresh-blueberry market.doi:10.1017/s0899367x00003007 fatcat:rug5j2p22fgnho2kk64d5rdm5a