This article presents reflexive mode of interpretation of language situation, on the basis of which paradigm of "persons" is relevantly represented as to the Ingush language: Contemplative person, Speaking person, Sounding person, Hearing person. The inherent properties of animate referents of reality which are "seeing", "hearing', etc., transform into designator of language sign, forming the Subject of perception in the language. Explicit properties such as "speaking", "pronouncing" run operational mechanisms of speech Subject.