A fuzzy tree similarity based recommendation approach for telecom products

Dianshuang Wu, Guangquan Zhang, Jie Lu
2013 2013 Joint IFSA World Congress and NAFIPS Annual Meeting (IFSA/NAFIPS)  
Due to the huge product assortments and complex descriptions of telecom products, it is a great challenge for customers to select appropriate products. A fuzzy tree similarity based hybrid recommendation approach is proposed to solve this issue. In this study, fuzzy techniques are used to deal with the various uncertainties existing within the product and customer data. A fuzzy tree similarity measure is developed to evaluate the semantic similarity between tree structured products or user
more » ... les. The similarity measures for items and users both integrate the collaborative filtering (CF) and semantic similarities. The final recommendation hybridizes item-based and user-based CF recommendation techniques. A telecom product recommendation case study is given to show the effectiveness of the proposed approach.
doi:10.1109/ifsa-nafips.2013.6608505 dblp:conf/ifsa/WuZL13 fatcat:yzztalafdzazrjaljfn2fgjo5m