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The author begins the article with the presentation of sources and factors that contribute to firm innovation. Second, he uses the contingency theory of firm innovation as the intellectual underpinning for the analysis in this paper. Third, the author discusses how exemplary innovators find their creative ideas. Fourth, he analyzes the role of strategic networks in fostering external innovation. Fifth, he outlines how exemplary innovators match their strategies with their innovation ecosystemdoi:10.5539/ijbm.v3n8p23 fatcat:5zulzu4f7jfidn74mjfb3hry7m