The next-generation wireless networks are evolving into very complex systems because of the very diversified service requirements, heterogeneity in applications, devices, and networks. The mobile network operators (MNOs) need to make the best use of the available resources, for example, power, spectrum, as well as infrastructures. Traditional networking approaches, i.e., reactive, centrally-managed, one-size-fits-all approaches and conventional data analysis tools that have limited capability

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... pace and time) are not competent anymore and cannot satisfy and serve that future complex networks in terms of operation and optimization in a cost-effective way. A novel paradigm of proactive, self-aware, self- adaptive and predictive networking is much needed. The MNOs have access to large amounts of data, especially from the network and the subscribers. Systematic exploitation of the big data greatly helps in making the network smart, intelligent and facilitates cost-effective operation and optimization. In view of this, we consider a data-driven next-generation wireless network model, where the MNOs employ advanced data analytics for their networks. We discuss the data sources and strong drivers for the adoption of the data analytics and the role of machine learning, artificial intelligence in making the network intelligent in terms of being self-aware, self-adaptive, proactive and prescriptive. A set of network design and optimization schemes are presented with respect to data analytics. The paper is concluded with a discussion of challenges and benefits of adopting big data analytics and artificial intelligence in the next-generation communication system.