Social Business Intelligence: A New Perspective for Decision Makers

Mihaela Muntean, Liviu Gabriel Cabău, Vlad Rînciog
2014 Procedia - Social and Behavioral Sciences  
This article presents a Social Business Intelligence approach, the theoretical demarche being supported by a practical example. The general framework for defining the social perspective is subject of the present debate, the social data being modelled within a data warehouse schema. Certainly, social data is not the only data source of the Business Intelligence value chain, but it defines a new perspective for decision makers.
doi:10.1016/j.sbspro.2014.02.520 fatcat:wofotx3eofeopoygiifgukk7di