The article is devoted to the analysis of the individual style of the Siberian journalist Tamara Sablina who worked in 'The Omskaya Pravda' regional newspaper in 1960s-1990s. The use of the cognitive-dominant approach to the analysis of the journalist's texts allows recognizing contrast as a distinctive dominant feature of T. Sablina's writing style. The journalist builds her picture of the world with the help of oppositional metaphorical models such as 'a she-wolf', 'the underworld', 'the

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... ht', 'a bribe taker' or 'a coward' connected with the 'someone else's' text category and 'native home', 'a strong animal', 'an optimistic person', 'a beauty', 'a hero' and 'a fighter' relevant to the 'one's own' text category. The contrast is also created by the use of intertextual signs performing opposing functions such as exaltation (quotations from classical literature, biblical and mythological stories) and decline (proverbs and sayings). There are examples of stylistic contrast (the use of literary phrases and colloquial expressions in one text) and syntactic contrast (oppositional constructions). With the meaningful usage of contrast, Tamara Sablina reveals the contradictions of human life, creates a recognizable type of a hero and antihero and personifies target spheres of life.