While nationalist and autarkic ideology are getting centrality in the global political agenda, marketplace actors are exploiting these ideological resources to position their brands and products, and to provide alternative configurations to regulate commercial transactions, production and consumption choices. By recognizing the topicality of nationalism and autarky in the contemporary political debate and marketplace, this research reports preliminary findings of a qualitative study performed

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... detail the emergence and evolution of a community characterized by a thick nationalistic ethos and by a common endeavor to restore the autarkic project of self-sufficiency: Futurist Mixology. The study contributes to the wide literature on nationalism and ethnocentrism by introducing autarky as an analytical concept intended as a principle that regulate market transactions and interactions. It also contributes to the literature on subcultural market configurations by underlining the role played by producers.