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Is my Effort Worth IT? Investigating the dual effects of Search Cost on Search Utility
2016
Pacific Asia Conference on Information Systems
Inefficiencies associated with online information search are becoming increasingly prevalent in digital environments due to a surge in Consumer Generated Content (CGC). Despite growing scholarly interest in investigating information search behavior and practical demands to optimize users' search experience, there is a paucity of studies that investigate the impact of search features on search outcomes. We therefore draw on Information Foraging Theory (IFT) to disentangle the dual role of search
dblp:conf/pacis/0028XLT16
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