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Does quality stimulate customer satisfaction where perceived value mediates and the usage of social media moderates?
2020
Heliyon
Customer is considered as the king in the world of business. The issue of customer satisfaction in electronics home appliances has received greater attention from academics and practitioners. In other words, customer satisfaction is a vital consideration in marketing. With the development of technology, new and innovative electronic home appliances are available in the market. Customers purchase and use the costly electronic home appliances where the satisfaction issue is an important concern.
doi:10.1016/j.heliyon.2020.e05710
pmid:33367128
pmcid:PMC7749382
fatcat:2yascfc4efaldb7ksl4mun64je