This article discusses the prospects of a comparative approach within the field of the dissemination of European popular print. Currently, it is still hard to find studies that address distribution of popular print with a Europe-wide scope. After an introduction about the main concepts, models and approaches, the article discusses some topic related issues, questions, approaches and sources. Social and professional categorisations are explored, as well as the differences between urban and rural

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... distribution, the impact of regional and international networks, the effects of trade regulations and the collaborative features of distribution practices. What became clear is that a wide-ranging study that includes all European countries is urgently needed but not within reach soon, due to a lack of fundamental research and assessible sources. We should therefore first start to collect data systematically and conduct a series of comparative case studies in which we explore important questions and approaches.