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Social media interventions for precision public health: promises and risks
2018
npj Digital Medicine
Social media data can be used with digital phenotyping tools to profile the attitudes, behaviours, and health outcomes of people. While there are a growing number of examples demonstrating the performance of digital phenotyping tools using social media data, little is known about their capacity to support the delivery of targeted and personalised behaviour change interventions to improve health. Similar tools are already used in marketing and politics, using individual profiling to manipulate
doi:10.1038/s41746-018-0054-0
pmid:30854472
pmcid:PMC6402501
fatcat:syjxbj4ucjhidgzn72u7u4lzhe