Marshall McLuhan's insights on the potential of the media in deeply transforming every area of daily life, are the reference point of the reflection on the new forms taken by the politician in the digital age. Media in the paper are considered as new dispositive useful for building individual and social reality. The emptiness between expressive contents and action, which in the past has been filled by deistic, mythological, religious and ideological figures, is now filled by the media in all

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... ir expressions and, in particular, by the imaginaries that come from the interweaving of new and old symbols transfigured by the powerful filter that new technologies constitute.