Tourism is one of the leading and most dynamic sectors of the world economy. Demonstrating rapid growth and high competitiveness, tourism has a huge impact on key sectors of the economy, acting as a catalyst for socio-economic growth and development. The transformation of the tourism industry in Kazakhstan, the transition to new innovative technologies is a key factor in the diversification of the national economy, its competitiveness. Tourism has ambitious goals-to increase its share in the

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... structure of Kazakhstan from 1 to 8% by 2023. In a dynamically changing world, the transition of the economy to digital technology platforms contributes to the further growth of productivity and intellectualization of labor, accelerated release of routine labor in all segments of the economy. The article ana-lyzes the domestic and foreign experience of digital technologies in the field of tourism. Studying foreign experience, it is necessary to actively use and adapt in Kazakhstan the most successful business models, technologies, processes as an effective tool for digitalization of the industry. The aim of the study is to analyze the existing barriers of economic and institutional nature in the field of promotion of IT technolo-gies in the tourism industry. In General, proposals in the article are aimed at the formation of a unified marketing strategy, providing high-quality infrastructure, diversification of the industry and transfer to digital platforms in order to increase competitive advantages and integration into global tourist flows.