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The Open Profiling of Quality (OPQ) is a mixed methods approach combining a conventional quantitative psychoperceptual evaluation and qualitative descriptive quality evaluation based on naïve participants' individual vocabulary. The method targets evaluation of heterogeneous and multimodal stimulus material. The current OPQ data collection procedure provides a rich pool of data, but full benefit of it has neither been taken in the analysis to build up completeness in understanding thedoi:10.1155/2011/538294 fatcat:h6mrwf7q2bcfdcs5go67fzpvxu