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الإعلانات السردیة عبر الإنترنت وتأثیرها على مشارکة مستخدمی Facebook ( باللغة الانجلیزیة)
2018
مجلة کلیة التجارة للبحوث العلمیة.جامعة الإسکندریة
Purpose-The purpose of this paper is to examine the impact of online narrative ads on Facebook users" engagement with the brand. Design/methodology/approach-This paper is using a mixed methodology, 400 Questionnaires, electronically distributed to collect and analyse active Facebook users" responses and evaluate their engagement with five online narrative ads for different brands from different industries. The survey included links to five suggested ads that were selected based on best Egyptian
doi:10.21608/acj.2018.36286
fatcat:tsstdf2m5zhddgb6rs5b3aewny