The exposure of the products at the point of sale can be one of the biggest points for the sale to be boosted, increasing its billing. The correct exposure of these products facilitates the access of customers to them, enabling the customer to find the desired product in a more practical way. In this case, it is important that items be distributed categorically and in complementary sectors. The present study aims to identify better ways to group shampoos and conditioners to make the exposure of

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... these items more attractive to the consumers of a large retailer. As such, it can improve the company's marketing strategies and improve its sales in this sector.