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This paper is about the importance of Big Data and What You Can Accomplish with the data that counts. Until recently, organizations have been limited to using subsets of their data, or they were constrained to simplistic analyses because the sheer volumes of data overwhelmed their processing platforms. But, what is the point of collecting and storing terabytes of data if you can't analyze it in full context, or if you have to wait hours or days to get results? On the other hand, not alldoaj:d95d53d01f1e41cd8ed4f72b57161ef1 fatcat:l5gtjhupezeena37e2gtj3vppi