Supervised Learning Approaches for Rating Customer Reviews

Kiran Sarvabhotla, Prasad Pingali, Vasudeva Varma
2010 Journal of Intelligent Systems  
Social media has become highly popular in recent years that people are expressing their views, thoughts about any product, movie through reviews. Reviews are having a great influence on people and decisions made by them. This has led researchers and market analyzers to analyze the opinions of users in reviews and model their preferences. Sometimes reviews are also scored in terms of satisfaction score on any product or movie by customer (ratings). These ratings usually vary on a scale from one
more » ... o five (stars) or very bad to excellent. In this paper we address the problem of attributing a numerical score (one to five stars) to a review. We view it as a multi-label classification (supervised learning) problem and present two approaches, using Naïve Bayes (NB) and Support Vector Machines (SVM's). We focus more on feature representations of reviews widely used; problems associated with them and present solutions which address them.
doi:10.1515/jisys.2010.19.1.79 fatcat:6dt5vsnnwveopkt5euksi5fjvm