The article analyzes the development of ideas about the composition of intellectual capital and the place of marketing as its source. The key problem is determining the list of features by which the classification of intellectual capital components will be formed. On the basis of a critical analysis of the existing classifications of intellectual capital components, the author's classification was formed on the following grounds: by sources of formation; by subjects or carriers; by functional

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... ntent; depending on the origin; depending on the degree of controllability; by scope; on the principle of belonging of elements; depending on the stage of the play cycle; depending on the dynamics of their wear and play; by way of storing information; in relation to the process of creating new objects; depending on the degree of identification