Innovative Business Model Canvas for Foreign Entrepreneurship in Food Service Industry

Pao-Yuan Huang
2020 J of Tourism and Hospitality Management  
This study aims to utilize the business model canvas to explore foreign entrepreneurial strategies in Taiwan. The contribution of business model canvas is expected to assist entrepreneurs to build up more effective decisions and judgements as well as increase the probability of success. This study is divided into three major phases. First, the research framework and interview outline were established on the basis of relevant literatures review. Next, this paper used semi-structured interviews
more » ... ctured interviews for six foreign entrepreneurs. Through the content analysis of interview results, a new 10 building blocks of business model canvas in the food service industry for foreign entrepreneurship was thereafter developed. The results of the analysis would enable foreign entrepreneurs who would like to establish business in Taiwan to review as potential strategies, as well as a further reference to attract foreigners who would like to start new business ventures in Taiwan.
doi:10.17265/2328-2169/2020.03.001 fatcat:kldkt35amfdrdfk7d6xkicahi4