The relationships between motivations and answering strategies: An exploratory review of health answerers' behaviors in Yahoo! answers

Sanghee Oh
2011 Proceedings of the American Society for Information Science and Technology  
The purpose of the current study is to identify and explore relationships between motivations and answering strategies of health answerers in social Q&A. From a comprehensive review of literature and research experiences with social Q&A, a model of health answering processes, composed of ten motivations and five steps of answering strategies, was proposed and tested using an online survey. As a result, it was observed that the answering strategies varied according to motivations. The findings
more » ... n be used to promote the contributions of health answerers in social Q&A services, as well as in other services, targeting answerers that are highly motivated by altruism, enjoyment, or efficacy, rather than by reputation, reciprocity, or personal gain.
doi:10.1002/meet.2011.14504801136 fatcat:cuj4bdmn5re23asqzwp6bahiou