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International Journal of Management Research
The E-commerce Industry in India has come a long way since its early days. The market has matured and new players have entered the market space. Growing consumer power in the digital age that predated the turn of the century were fueled by the rise of the Internet, and then reignited by social media. Electronic Business is more than just buying and selling products online. It also includes the entire online process of developing, marketing, selling, delivering, servicing and paying for productsfatcat:cdbxy3ldczd5tpzccnh43siaay