Variation in Housing Design: Identifying Customer Preferences

Erwin Hofman, Johannes I. M. Halman, Roxana A. Ion
2006 Housing Studies  
Housing suppliers in different countries are exploring ways to deliver high levels of customization in housing design. To produce this variety economically, it is important to know how customers prioritise the different parts of a house design. For parts with a great variety need several alternative solutions could be created in advance while parts with a low variety need can be produced as standard solutions for all homes, hereby taking advantage of economies of scale. This article presents
more » ... article presents the findings of a survey about the variation needs among potential buyers of new houses in The Netherlands. A priority listing of housing attributes in terms of variation need could be derived. This listing is of paramount importance for building developers who consider offering customised housing. Also the trade off relationship between customer value of variety and maximum price that can be asked for a customised housing proposition is examined. This article concludes with suggesting some future directions of research.
doi:10.1080/02673030600917842 fatcat:v6v7l42ax5bwvfjrbxoajpymgm