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Housing suppliers in different countries are exploring ways to deliver high levels of customization in housing design. To produce this variety economically, it is important to know how customers prioritise the different parts of a house design. For parts with a great variety need several alternative solutions could be created in advance while parts with a low variety need can be produced as standard solutions for all homes, hereby taking advantage of economies of scale. This article presentsdoi:10.1080/02673030600917842 fatcat:v6v7l42ax5bwvfjrbxoajpymgm