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In this article we contribute to a growing body of literature concerned with the socio-cultural dynamics of learning and adaptation inside firms. Specifically, we apply a 'competence-based' view of the firm to a newly emerging breed of retailindustry transnational corporations (TNCs). We situate these firms within the context of 'relational networks' and then consider -from a geographical perspective -the complex interplay between 'extra-firm' networks and 'intra-firm' networks, and betweendoi:10.1111/j.1471-0374.2004.00078.x fatcat:nhvp6zfjgzde3p6lrbaa2lpvdy