The author operationalizes the concepts of "social advertising" and "socio-psychological impact" concerning to the issues of research. Three main methods of socio-psychological impact in social advertising (persuasion, suggestion and manipulation of consciousness) and also the phonosemantic aspect, are described in the article. Indicators, which can accurately identify these methods are installed in the study. The author gives the practical recommendations for using sociopsychological methods

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... persuasion, suggestion and manipulation of consciousness in social advertising, depending on the specificity of advertising context (target, object, audience, etc.).