GENDERING THE ENTERPRISING SELF

Ulrich Bröckling
2005 Distinktion : Scandinavian Journal of Social Theory  
How-to-books about personality coaching and self-improvement design a comprehensive model of the neoliberal subject: the enterprising self. Significantly, manuals for successfullly marketing "Me Inc." often rely on feminist and leftist arguments. Drawing on Michel Foucault's work on modern governmentality and Louis Althusser's concept of interpellation the first part of the article traces the contours of this figure. The second part studies women's guides to success and outlines in which ways
more » ... nes in which ways the female entrepreneur of her self differs from her male counterpart.
doi:10.1080/1600910x.2005.9672910 fatcat:dvj4f4ff5bhy3lz4ip4kevxihy