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Fonts and Fluency: The Effects of Typeface Familiarity, Appropriateness, and Personality on Reader Judgments
[article]
2013
The advent of digital typography has seen the printed letter permeate many aspects of our world, due to its function as the visual manifestation of verbal language. However, few scientific researchers have paid attention to these innocuous and ubiquitous characters. Furthermore, existing typeface research has generally been divided into two strands: For nearly ninety years, communicators (writing, marketing, business, and design professionals) have made attempts to investigate how typefaces of
doi:10.26021/8981
fatcat:bgvyvf2spvglhleajksifkkst4