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Objectives: Massive collection of individuals' information in big data has its own confidentiality threats which results in leakage of sensitive data. Methods/Statistical Analysis: In order to get the benefits of analytics without degrading confidentiality, it is necessary to include data protection techniques as core element of big data analytics. The requirement to change the debate from big data and confidentiality to big data with confidentiality, implementing the confidentiality and datadoi:10.17485/ijst/2016/v9is1/104234 fatcat:o3irtlp4hrcxbnuhufjczebw7q