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New frontiers and future directions in interactive marketing: Inaugural Editorial

Cheng Lu Wang
2021 Journal of Research in Interactive Marketing  

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doi:10.1108/jrim-03-2021-270 fatcat:xmo2xkhnzbdo3oke7gbq2sxm4i
Citation

Cheng Lu Wang. "New frontiers and future directions in interactive marketing: Inaugural Editorial." Journal of Research in Interactive Marketing 15.1 (2021) 1-9