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The Impact of Security and Payment Method On Consumers' Perception of Marketplace in Saudi Arabia
2022
International Journal of Advanced Computer Science and Applications
Digital transformation has been accelerated in recent years, and COVID-19 has resulted in a rise in overall internet spending. Businesses must take measures in order to ensure that customers have a safe and enjoyable online purchasing experience. In this paper, customers' security perceptions regarding the most popular e-commerce applications in Saudi Arabia are explored. Surveys were distributed online via Google Form to 200 participants in total as part of a crosssectional research design
doi:10.14569/ijacsa.2022.0130511
fatcat:vvd4ggqvnvckznz5l7a4xjp6mm