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Some aspects regarding the relationship between consumer and Industrial Design
2017
MATEC Web of Conferences
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The product manager, as the leader of product-related activities, has the task of identification the product's main features that will distinguish it on the market. Some of these will be related to the industrial design. This paper presents the results of an experiment designed to explore the relationship between consumer and industrial design. The experiment addressed issues like the consumer's awareness of industrial design, its influence on product assessment, etc.
doi:10.1051/matecconf/201711209002
fatcat:v5knzcolvrh3zgcrjyanueq4uq