Digital Marketing: Scope Opportunities and Challenges [chapter]

Chandan Kumar Mishra
2020 Promotion and Marketing Communications [Working Title]  
With the onset of Internet reform and economic growth of country, consumer expectation and need have formed a shape where comfort and delight service has become vital criteria for product selection. Several brands in market keep working to evaluate the changing need of consumers, developing suitable product and finding market place to reach the right customer. This digital reform has paved a new marketplace on Internet where everything and anything is available to explore and review and have a
more » ... irtual feel. India is a growing economy country and has been considered in the article to brief the concept and scenario of different trends of digital marketing. The article will bring insights into the scope of different digital trends and future scope. In the 2019 summit of United Nations, leaders spoke about borderless economy reforms connecting new business players to invest in growing economy country. Here, to bring borderless and seamless economy, digital platform will play a major role for entry player as well as big MNCs evaluated in the need section of digital marketing. This article has referred collective researches and survey inputs from various sources and used secondary data mixed methods, keeping it unique and best suited for students to capture many new terminologies of digital marketing and bring utmost clarity on future trends of digitalisation. Agricultural segment has been studied in brief in correlation with digital marketing. This article refers to study on digital marketing suiting current need of people limited to its optimum and safe usage of Internet, considered as one of basic rights of human kind in twenty-first century. Keywords: scope and challenges of digital marketing, future trends of digital marketing and its scope in agricultural segment
doi:10.5772/intechopen.92329 fatcat:d43fyyg2qjaxrmhu4tkq5mt2se