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A Deep Learning Approach to Analyze Airline Customer Propensities: The Case of South Korea
2022
Applied Sciences
In the airline industry, customer satisfaction occurs when passengers' expectations are met through the airline experience. Considering that airline service quality is the main factor in obtaining new and retaining existing customers, airline companies are applying various approaches to improve the quality of the physical and social servicescapes. It is common to use data analysis techniques for analyzing customer propensity in marketing. However, their application to the airline industry has
doi:10.3390/app12041916
fatcat:nw7y2alafzfbfk65de753wc3n4