A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2017; you can also visit the original URL.
The file type is application/pdf
.
The Impact of Additional Electronic Word-of-Mouth on Sales of Digital Micro-products over Time: A Longitudinal Analysis of Amazon Shorts
2007
2007 40th Annual Hawaii International Conference on System Sciences (HICSS'07)
The purpose of this research was to conduct a longitudinal study of the impacts of additional reviews on sales of digital micro-products. Following daily sales of 121 digital micro-products -Amazon's Shorts -over a period of five months, we performed individual time series analyses and aggregated our individual findings with logistic regression. We have found that not all reviews impact sales. Shorts with high brand and complementary goods reputations are more likely to have the time series of
doi:10.1109/hicss.2007.532
dblp:conf/hicss/AmbleeB07
fatcat:rphtztjntvdcdke7wkueex2gxm