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The purpose of this study was to determine the effect of Marketing Mix and Destination Imagery on the Interest of Returning Tourists in Selo Park Jatikalen Nganjuk. The study sample was taken as many as 100 respondents from visitors to Selo Park Jatikalen Nganjuk. The analytical tools used in this study are instrument analysis, validity test, reliability test, classic assumption test, multiple linear analysis and hypothesis testing. The results showed that the influence of the Marketing Mix haddoi:10.30587/jre.v3i1.1284 fatcat:2fuhudbndzdurk5dfaemekw2q4