THE ECONOMIC EFFICIENCY OF ROMANIA AGRO-TOURISM GUEST HOUSES, IN TERMS OF SEASONALITY AND CONCENTRATION RATIO OF TOURIST ARRIVALS DURING THE PERIOD 2007-2012
The tourist facility develops its activity under certain circumstances that make up its overall economic and social environment. Before developing a realistic strategy for progress and sustainable development, the tourism unit must take into account both the characteristics of the environment in which it operates as well as the trends and the way in which its component elements evolve. The particular nature of the tourism activity, mostly developed in the context of an inconsistently evolving
... istently evolving tourism demand, has urged the need to highlight the tourism seasonality phenomenon and its influence in the tourism performance process. One important aspect to be taken into account when analysing tourist arrivals is the study of this seasonality of the tourism activity. Seasonality is that state of temporal evolution defined by a peak period of the activity in a certain sector of economic activity. The identification of the seasonality of tourism demand subsequently enables one to define the pattern of the phenomenon under analysis, thus gaining information on the predictable pattern of the tourism activity in the following period. Moreover, the results arrived at after identifying seasonality, create the basis for short term forecasts. In order to at least partially eliminate the random effect factors, the analysis should be conducted for a period of at least three consecutive years.