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An Innovative Approach to Energy Consumer Segmentation—A Behavioural Perspective. The Case of the Eco-Bot Project
2021
Energies
Energy consumption impacts the environment, humans' well-being, comfort and quality of life. The article aimed to develop the original model of energy consumer segmentation, based on behavioural variables, which influence consumer decisions and motivations regardless of demographic, geographic and socio-cultural differences. The innovative contribution is the segmentation procedure, which fills the existing research gap and can be treated as a universal tool serving various groups of
doi:10.3390/en14123556
fatcat:hmnnuld52bfdlljdhj3lzsevp4