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Designing E-Commerce Applications for Consumer Trust
[chapter]
2003
Trust in the Network Economy
Due to its dis-embedded nature in terms of space and time shopping online requires more trust than off-line shopping. In this chapter we give an overview on our work on the effect of interface cues on consumers' initial trust in online-vendors. We define trust as an emotional attitude based on cognitive elements (estimates of competence and vendor's long term interests) and on affective reactions (based on e.g. interpersonal cues). We found that an individual vendor's ability to signal
doi:10.1007/978-3-7091-6088-6_6
fatcat:g6j3vuherza75npg7hp2sq44ya