The changes that occur daily in society, in technology, economy and culture, as well as in its administrative regulations, make its needs evolve continuously. Since university is a component of society, it must update its generation and dissemination of knowledge in light of these changes. The article stresses that the university must link with the government and society in general and manage their needs to generate and disseminate knowledge, from the current mode of production. As part of the

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... esearch, the fundamental elements that must be incorporated into a management model for the link with society in the Civil Engineering career at the Catholic University of Santiago de Guayaquil are proposed. The interactions between its components are based on the definition of legal frameworks and economic subsidies (on the part of the government), new needs (on the part of society) and on the part of the university in the adjustment of its knowledge production, towards these needs. It is concluded that the application of the linking model will lead to distinguish activities and processes that improve the generation of knowledge and its application for solving problems of the society.