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Quantity yields quality when it comes to creativity: a brain and behavioral test of the equal-odds rule
2015
Frontiers in Psychology
The creativity research community is in search of a viable cognitive measure providing support for behavioral observations that higher ideational output is often associated with higher creativity (known as the equal-odds rule). One such measure has included divergent thinking: the production of many examples or uses for a common or single object or image. We sought to test the equal-odds rule using a measure of divergent thinking, and applied the consensual assessment technique to determine
doi:10.3389/fpsyg.2015.00864
pmid:26161075
pmcid:PMC4479710
fatcat:gwnlwdxhm5hfti2gejmcoyxasu