The unprecedented level of recent online corporate data breaches has caused consumer confidence to be shaken. As a result, this study was undertaken to comprehensively examine the privacy policies designed to protect the stakeholders of the largest firms, the Fortune 500. A content analysis of policies indicates that although nearly all firms have a policy posted on their website, the fair information practice principles of notice/awareness, choice/consent, access/participation, and

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... egrity are not equally applied and vary by firm size and by industry sector. Results suggest that firms may be at risk and a more proactive approach should be taken with regard to policies.