Media, Bureaucracy, and the Success of Social Protest: Newspaper Coverage of Environmental Movement Groups

Julia B. Corbett
1998 Mass Communication & Society  
In this study, I investigated a point of disagreement in the literature: Does organizational bureaucracy help or hinder the success of social protest, measured here as prestige newspaper coverage given to environmental groups. Contrary to previous research, these data found a curvilinear remtionship between bureaucracy level and media success: Medium bureaucracy groups were most successful at receiving coverage and being featured prominently within it. Low bureaucracy groups were virtually
more » ... were virtually ignored by these newspapers. Contrary to previous studies, this study found no relationship between type of tactic and bureaucracy level-all groups were associated with high levels of "institutional " protest actions.
doi:10.1207/s15327825mcs0101&2_3 fatcat:w5byrco3ybatxgo2xs3rvpbkz4