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Design of a platform for assessing multimedia advertising content consumption with mobile devices validation
2015
2015 International Symposium on Consumer Electronics (ISCE)
Multimedia advertising content needs to be assessed before campaign to assure its future success. Content consumption techniques are used to identify user's interest through a determined content, but it needs effective validation. This paper describes the design of a two-fold analysis of video consumption implemented on EPSIS platform to measure users' interest. The platform consists in a web interface for video visualization which executes an algorithm for automatic validation of user's
doi:10.1109/isce.2015.7177784
dblp:conf/isce/LopezSVJGB15
fatcat:3ligttmgprfrbe5mkq7bpyduru